Making sure these systems operate fairly and ethically will be essential in maintaining trust and integrity in client ...

This is where growth stops being transactional and starts being transformational. Relationship Commerce is the evolution ...

Personalized, relationship-driven engagement is becoming a key strategy for brands aiming to build meaningful, long-term relationships with their customers.

Rocket CRM, a technology provider, has introduced enhancements to its CRM automation system, designed to streamline customer ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

Whole Foods Market CMO (and 2025 Top Women in Grocery honoree) Sonya Gafsi Oblisk joins the TWIG Podcast to talk about her efforts in merchandising, marketing, e-commerce and digital innovation; ...

Another strategy to start building loyalty is to target first-time customers by providing an outstanding experience as soon as they begin to engage with a company’s brand. Such an early positive ...

Verizon's strong performance was attributed to effective customer relationship strategies and innovative product offerings as well as its market leadership in both mobility and broadband services.

Rocket CRM, a customer relationship management platform designed for modern teams, has expanded its system architecture with new automation capabilities that aim to help businesses improve ...

Ever since the re-election of Donald Trump as President of the United States (US) and the commencement of his second term, a new period of heightened uncertainty has hung over the ‘special ...