Here are four ways companies can evolve their pricing strategy to compete in a volatile economic environment: 1. Create ...

approach focuses instead on the customer and how the customer perceives the value of a product. With this view, the purpose of price is not to recover costs, but to capture the perceived value for the ...

While Costco enjoys a reputation for quality and customer satisfaction, not every product in its vast inventory earns rave ...

The purpose of this research is to help better understand the effects of a productharm crisis on crisis and non-crisis brands’ customer perceived value and market competitive structure in the auto ...