Rely on communication, trust, and community to build that relationship. Finding and nurturing customer loyalty is vital to long-term success and is top of mind for every business. But in an ...

Research from the Aberdeen Group found that VoC (voice of customer) strategies netted significant gains in revenue growth.

Trust is built or rebuilt through honest, values-based storytelling. It’s a significant opportunity for damaged brands. Why? Because companies that acknowledge error and demonstrate intent to change ...