Cuddles and kisses guaranteed. On Valentine's Day on Friday, the animal welfare organization is offering pet lovers a chance to have a sleepover with a dog or a cat from shelters across the country.

July 10 is National Kitten Day, a purr-fect time to celebrate the cuddly warmth of a young feline. Cats and kittens are sometimes abandoned at shelters or dropped at the side of rural roads.

Airing now through March 30 on the MIDTOWN FINANCIAL screen in Times Square, this fun, engaging ad campaign will also celebrate Cuddly Kitten Day (March 23) and Respect Your Cat Day (March 28).