Each Crown Royal Rig stop will serve as a hub, rallying the community to help pack boxes with non-perishable food items donated by Crown Royal for Harvest Manitoba, a not-for-profit, community ...

The Crown Royal Rig took over Nashville for a weekend of country music, generosity and to raise a glass to the nation's heroes "Crown Royal shares many of the values I hold close to my heart ...

Rodeo On SI: We're going to check it out in a bit, but tell me about the Crown Royal Rig. KB: It's been following us around on tour and is really cool. I got to sit in it and take some pictures ...

This March, Manitobans enjoyed the royal treatment from a local legend when the Crown Royal Rig, an eye-catching purple 18-wheeler, led three days of celebrations throughout the province.

From March 25 to 27, the Crown Royal Rig — a larger-than-life, whisky barrel-inspired purple 18-wheeler — will roll through iconic locations, giving back to the communities that fuel its legacy of ...