This year, when you watch Kendrick Lamar perform in the halftime show, it will likely be accompanied by a small Apple logo in the bottom-right corner – a privilege the tech giant paid $50 ...

And you’ll see why 1984 won’t be like 1984. The screen then fades to black, and a rainbow Apple logo appears. When Steve Jobs first saw the ad in an internal meeting with Chiat/Day ...

It looks sophisticated and quite polished, and won't stand out as much as would a bright green color option. A matching frame and Apple logo complete the look. And on top of that, given the lightness ...