Of course the brief is where we start our own creative endeavours, and it provides the roadmap for any collaborators. And whilst it simplifies things, for me Maira’s quote reflects the sense of ...

07:10 – Who should write the brief and who should approve it? 17:32 – Different types of creative directors. 20:27 – Advice for when your work is re-interpreted. 22:15 – Ensure there are strong ...