Take Yellowstone, for example. The hit series inspired viewers to shop for cowboy boots, cowboy hats and other ranch wear, and while it doesn't look like we'll be back at Dutton Ranch anytime soon ...
With styles for men and women the mom-and-pop shop has snagged some unique cowboy hats ranging from soft suede to leather, with studs or silver adornments, ombre dye, multi-texture combos and more.
It took Cody Wellema nine years to build his hat business in Altadena. The Eaton Fire destroyed it in one night.