Probably needless to say, Beyoncé's own haircare line, Cécred, is the tour's official beauty brand, so Farinah incorporated several of the line's products into creating her look. To ensure frizz-free nights and locked-in smoothness, Farinah uses Moisture Sealing Lotion, which helps curls look more defined.

In the words of Beyoncé’s colorist, Rita Hazan: “Beyoncé always wanted [her hair] to be lighter,” she tells ESSENCE. But, with the icon kicking off her Cowboy Carter tour this week, she’s found an updated Western compliment to the previous tour look she coined as “Renaissance blonde”. Introducing, the Western wave.

Beyoncé delivered a rousing, extended version of Cowboy Carter fan fave “Ya Ya,” as she and her dancers revved the crowd up to a fever pitch. Adding to the fervor was another surprise: her reaching back to 2008 album I Am … Sasha Fierce for the track “Why Don’t You Love Me” and pairing it with “Ya Ya” for a revivalist-vibed sing-along.