Business A cover letter without a personal touch is a deal breaker Published: Feb. 21, 2010, 6:00 p.m.

Construct your letter to be as clear and succinct as possible. Don’t fall into the trap of writing in long, elaborate sentences just to fill up space and make your cover letter longer.

In 38 years of recruiting, this is the only cover letter I've ever responded to like this. He connected the role to his experience in a really personal way.