AllBusiness.com on MSN5mon
How Much Does a PR Firm Cost and Can Your Business Afford One?
So, how much does PR really cost? That is a question our firm gets asked all the time. The answer: It depends. Now I realize ...
PhilStar Global on MSN3d
Why CFOs and CEOs see PR as a cost center – and how to change that perception
PR is perceived to be a soft function. But this perception is changing given the success stories of how this function is proving its worth as a growth enabler and a business driver. PR often works on ...