While big marketers have long pushed Google for more transparency, they rely on its reach and lack alternatives, ad insiders ...

Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to ...

Just like the shift to cloud or digital, successfully implementing AI requires a strategic, intentional approach.

This fall, students can begin taking required courses for a new degree concentration that aims to prepare them for jobs in a rapidly changing business world.

Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here ...

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

Matthew Chapman is a video game designer who attended Rensselaer Polytechnic Institute and lives in San Marcos, Texas. Before joining Raw Story, he wrote for Shareblue and AlterNet, specializing ...

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The annual Stigler conference, Economic Concentration and the Marketplace of Ideas, will take this connection between financing and the production and diffusion of ideas to heart: we will explore ...

The sweeping tariffs President Trump announced last week were a "negotiating strategy," Treasury Secretary Scott Bessent suggested Wednesday as the president announced a 90-day pause on most of ...