18 leaders each discuss their company's mission statement and how passion plays a positive role in business branding overall.

While purpose goes beyond just hitting the quarterly numbers, there are business benefits, too. In their iconic book Built to ...

Public criticism, customer boycotts, political controversies, and investor skepticism have created a volatile environment for ...

When Jake Kassan sold his company for $100 million at the age of 27, he thought the money would make him happy. Though it did temporarily, it eventually took away his sense of purpose and threw ...

Companies have embraced purpose beyond profit ... Zhang is the Dr. Ajay Menon Professor in Business and Associate Professor of Marketing at Colorado State University. His scholarly work has ...