Somehow 21st-century life without YouTube seems unthinkable, doesn't it? And yet it began as a quirky idea by three former ...

Ever notice how a successful slogan instantly communicates what a product or company offers? The secret lies in focusing ... From 2009 to 2015, this slogan positioned Coca-Cola not just as a beverage ...

This article has compiled over 100 catchy marketing phrases, taglines, and slogans from some of the world's biggest ... 62 – It's the Real Thing – (Coca-Cola) This phrase emphasises the authenticity ...

Hello there. I don’t know if Mitsotakis got off easy back in 2018 with the rolling suitcases of the Novartis scandal—"the scandal of the century," as Mimi ...

Amid growing scrutiny and a shifting political landscape, Coca-Cola is making a bold statement about the importance of ...

PepsiCo and rival Coca-Cola are taking different paths on the issue of diversity. In a memo sent to employees and released ...

The beverage giant will make a lot of its long-time customers very happy with the latest soda it's bringing back.

When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary ...

ATLANTA, February 11, 2025--The Coca-Cola Company today reported fourth quarter and full year 2024 results. "Our all-weather strategy is working, and we continue to demonstrate our ability to lead ...