The Tennessee Titans have announced a multi-year partnership extension with Coca-Cola.The partnership designates Coca-Cola as ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books. Developed by WPP Open X, "Classic" highlights the brand’s ...

The third most valuable soft drink brand behind Coca-Cola and Pepsi, Red Bull sold over 12.6 billion cans in 2024 alone and 100 billion since its launch in 1987.

Many consumers may see the Coca-Cola brand as quintessentially American. But amid ongoing geopolitical tensions, the company is seeking to emphasise the “localness” of its brands to drive success.