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Viral content isn’t about immediate conversion or pushing sales messages. Its primary function is to create awareness and ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout ...

While these kinds of efforts are themselves growing more and more common there is one film whose viral marketing campaign set the gold standard nearly 20 years ago — and will never be beaten.

While national restaurant chains are scaling back their locations, Chili's Grill & Bar has remained on top. The casual dining ...

“This was super fun,” the actor said on The Late Show with Stephen Colbert while reflecting on the viral marketing stunt, which took place Jan. 15. The long-anticipated Apple TV+ mystery-box ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

The 2000s ushered in a movie era shaped by CGI, 9-11, superheroes, remakes, reboots, and 3D. Unfortunately, many of these ...

It has not released the OmniHuman-1 to the public yet, but sample clips have gone viral. One notable demo features a 23-second video of Albert Einstein delivering a speech. TechCrunch’s Kyle ...

Los Angeles-based recipe developer Kassie Mendieta says a recent cake — which went viral on TikTok — was inspired by the perfume Lira by Casamorati Toria Sheffield joined the PEOPLE editorial ...