On this week’s episode of SNL, host Jack Black joins Cheetos mascot Chester Cheetah for a commercial selling a twist on a familiar product. Voiceover sets the stage for what is just “another ordinary ...

The new product was Cheetos Popcorn (two flavors), and popcorn was already its own kind of food. No longer a uniform puff or iconic sprig, the brand had to define Cheetos by its distinctive flavor. In ...

Original image has been replaced. Credit: Mashable While the Cheetos Holiday Collection claims to be designed by Chester Cheetah, Kimberly Scott, Director of Communication for Cheetos, revealed ...

If you’re eating puffcorn as a hull-less, kernel-less alternative to microwave popcorn ... as much fat as Cheetos Puffs—but if Cheetos Puffs are what you’re craving, Chester’s Puffcorn ...

Why is This Work Relevant for Creative Strategy? For years Cheetos had spent its marketing efforts portraying itself as the "family fun" brand and downplaying the most distinctive, and divisive, ...