Ohio State student athletes are receiving tax support sessions from Intuit TurboTax to help them navigate the complexities of ...

Duke Cannon is giving Iowa State’s mascot performers their own 'UN-name, image & likeness' deal as part of its "Earn Your ...

Diego Pavia is now a commodity. Check that -- an empire if you count the fact his lawyer lives in Puerto Rico. "It is an ...

Michael Astorino recently walked into his favorite campus smoothie shop with two things in mind: an order and an offer. He ...

"You look at some of the [cheerleaders'] follower counts, and they have unreal numbers and engagements. … It is a cult following, but they get overlooked in the NIL world." For a while ...

Rep. Gus Bilirakis (R-Fla.) opened Tuesday’s House Commerce, Manufacturing and Trade Subcommittee hearing on college sports ...

The social media superstar was ecstatic for her LSU gymnastics teammate's amazing vault, even though the NIL multi-millionaires is injured.

Luke Loucks did exactly that as the 34-year-old former basketball player was officially introduced last Monday to succeed ...

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A record-setting lacrosse playe. World Cup champion on the U.S. national team. Assistant coach for the 2024 champion U.S.

Retired General Sessions Judge Clarence Shattuck, who has been the recipient of his shadowboxes and has been involved with Mr ...

Nearly 19 million people watched the women’s final in 2024, buoyed by Iowa phenom Caitlin Clark, besting the men’s game by almost four million. The NCAA has since secured a $65 million media rights ...