"So thick it stands up to the straw," says Who drummer Keith Moon in this 1967 commercial jingle before yelling, "Great Shakes." ...

Cereal is a breakfast staple for many Brits, offering a quick and tasty start to the day without the need for complex recipes or ingredients. However, it may not be as healthy as you believe, with ...

The cereal giant "expects macroeconomic uncertainty to continue to impact consumers in the fourth quarter." General Mills also lowered its fiscal 2025 outlook for sales and earnings. General Mills ...

Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was created to appeal to kids who hated soggy cereal.

We've all got a favourite Nintendo console jingle, right? Y'know, the start-up tune that would play whenever you boot up the system. Much like the consoles themselves, they represent a moment in ...

Alan Titchmarsh has urged Brits to ditch avocados in favour of breakfast cereals such as Cornflakes or Weetabix to help save the planet. The TV gardening expert explained his issue with avocados stems ...

Some, yes, and some, not so much. With some tips from three nutrition experts, you can select the best cereals for your health. The NOVA food classification system has been causing unnecessary ...

Friday, March 7 is National Cereal Day and a new survey shows New Yorkers won't be celebrating with one of the country's most popular brands. The average American has anywhere from three to a dozen ...

Embattled breakfast cereals maker Proctor & Allan is backed by 18 shareholders, most of whom could easily qualify into Kenya’s exclusive club of billionaires. The company has for decades been ...