Mumbai: The maker of Cello pens has moved the Bombay high court against ... and a former executive started the Unimax stationery brand in 2016, breaching the non-compete clause.

“Moving to 100 per cent ownership in Cello Pens is an opportunity to reinforce our position as India’s number one writing instrument brand and to further BIC’s development in Asia. We are ...

Brands, agencies and production houses talk about being on the 'All About Ads' Countdown and the Cello Pen's Chief Marketing Officer talks about engagement in the low-involvement stationery category.

It's widely advertised Cello "butterflow" pen claims to use German technology and used to have cricketer Mahendra Singh Dhoni as its brand ambassador. The 20-year-old Mumbai company has a presence ...

stationery major BIC Group acquired Cello Pens, the largest Indian manufacturer of writing instruments, for Rs 540 crore. "We have just started stationery business with a different brand name ...

BIC Cello has launched a new range of its preexisting pen, Butterflow ... without losing the brand fingerprint.

We are committed to build the Cello brand to become the brand of choice for consumers here. We will focus on bringing in innovative, value-added, high quality products at an affordable price ...

Mumbai-based pen manufacturer Cello World Ltd has filed ... In 2017, it ventured into the glassware and opal ware business under the “Cello” brand. The company has products in three categories ...

“Moving to 100 per cent ownership in Cello Pens is an opportunity to reinforce our position as India’s number one writing instrument brand and to further BIC’s development in Asia. We are ...

We are committed to build the Cello brand to become the brand of choice for consumers here. We will focus on bringing in innovative, value-added, high quality products at an affordable price ...