It was introduced to South Africa in 1891. Carling Black Label also called “the beer of the South African working man” has ...

Carling Black Label, one of South Africa's best-selling and most awarded beer, has won its 21st international award for taste. In celebration of this achievement, the brand unveiled its new 440ml ...

Grow Carling Black Label market share during the campaign period as part of a bigger business imperative of arresting a sales decline since 2007. We’re long-term subscribers to WARC and it’s a tool we ...

The Beer Association of South Africa (BASA), which represents the ... which makes SAB products such as Castle Lager, Carling Black Label, and Brutal Fruit, says customers expect beer to be ...