The ‘C’ wink and bold green remain central to Careem’s new brand identity, with the notable logo only slightly tweaked. “This has been in the works for some time now and we’re excited to ...

"This new branding changes the whole identity and manifestation of Careem. The logo is bold, positive, playful and differentiating. We wanted our brand to reflect how proud we are of being local. We ...

Move to rival Uber's business; service to also cover pharmaceuticals, other items Careem CEO, Mudassir Sheikha shows the logo of the ... see us very quickly go to new markets,” Sheikha said.

In recent months, Careem expanded into new markets across the region as well as tier two cities. Careem also leveraged the existing infrastructure built out for its ride-hailing service to launch ...

Dubai-based ride hailing firm Careem will step up expansion into new markets after raising$150 million from investors, including German carmaker Daimler and Saudi Arabia's Kingdom Holding.

"This new branding changes the whole identity and manifestation of Careem. The logo is bold, positive, playful and differentiating. We wanted our brand to reflect how proud we are of being local.