Purchasing a car can feel like walking through a minefield of shady sales tactics. You have to arm yourself against some ...

An Erie car dealership says they are tariff-free. Dave Hallman Hyundai on State St. has been running commercials for weeks.

Historically, car dealerships would try to overcome these challenges with linear TV ads. But now that so much viewership has moved to streaming platforms, linear isn’t packing the same kind of punch.

But that’s just the beginning. There are plenty of other approaches dealers can take to increase call volumes and conversion ...

Stephen Bedard explains to the class how it's important for the dealership to connect with customers. CHESHIRE, Mass. — ...

Purchasing a car can feel like walking through a minefield of shady sales tactics. You have to arm yourself against some ...