Purchasing a car can feel like walking through a minefield of shady sales tactics. You have to arm yourself against some ...

Ten trends to leverage technology in smart marketing moves. The automotive industry has seen quite a digital transformation ...

Historically, car dealerships would try to overcome these challenges with linear TV ads. But now that so much viewership has moved to streaming platforms, linear isn’t packing the same kind of punch.

Eminem's publisher has dropped its case against a car dealership that allegedly used the Detroit native's hit song in their social media ads. Eight Mile Style, the music publishing company that ...

Stephen Bedard explains to the class how it's important for the dealership to connect with customers. CHESHIRE, Mass. — ...

You see an ad for your dream car at an unbelievably low price. But when you get to the dealership, the salesperson hits you with the old “just kidding!” They might claim the advertised price ...