But the bulk of sponsorships range from $1,000 to $10,000. Duke Cannon’s "UN-NIL" deal follows the release earlier this week of two separate but related ads under the “Earn Your Clean” banner.

It's the first ever 'UN-NIL' deal because you can't detect the name, image, or likeness of someone who wears a mask and a suit, according to Duke Cannon. "While mascots get plenty of attention ...

It's not just athletes getting sponsorship deals. Cy, the Iowa State mascot, landed a NIL deal with Duke Cannon's "Earn Your Clean" campaign. Provided by Duke Cannon Supply Iowa State football ...

It also provided a window on what those agreements generally may look like: lengthy, granting the schools wide-ranging use of athletes’ NIL and placing some significant limitations on the athletes.