Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are ...

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics ...

The tech giant reverses course on its long-planned depreciation of third-party cookies. The post Google is keeping cookies in ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative ...