Campbell, a fruit merchant ... Dorrance, a chemist and nephew of the company’s president, invented condensed soup. The famous red and white label was introduced in 1898, inspired by the Cornell ...

Campbell’s Soup Co. was founded in 1869. Few consumer brands have a longer heritage than Campbell’s condensed soups. Given its long history, Campbell’s has obviously done many things right: from ...

Holidays are a crucial time of year for Campbell's, accounting for 42% of annual sales of its meal-starting soups. Historically, Green Bean Casserole, made with Campbell's Cream of Mushroom, was ...

Advertising has reversed a 20-year sales decline for Campbell's Condensed soup, driving a volume of 49% in two years, from a 6% share to a 9% share, despite aggressive competitive response. To ...