In 1987, as the Minnesota Timberwolves were preparing for their inaugural season, Mark Thompson, a budding graphic designer from Austin, Minnesota, read about a competition this new team was having to ...

Top 10s explores 10 famous logos—and what they used to look like, revealing the evolution and transformations of iconic brand symbols over time.

The new commercial plays on Caitlin Clark's three-pointers from beyond the three-point line and State Farm's message of ...

Nintendo is suing accessory firm Genki for trademark infringement after it shared renders of a Nintendo Switch 2 "mockup" months before Nintendo revealed official images of its new console.

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...

A version of this article appeared in the May–June 2023 issue of Harvard Business Review. Jill Avery is a senior lecturer of business administration and the C. Roland Christensen Distinguished ...

and I wish I were more than just a janitor. A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful ...

A minority shareholder in Ubisoft is attempting to organize a protest outside the company's Paris headquarters, accusing it of failing to disclose alleged discussions with Microsoft, EA ...