Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Related: The Price Tag's a Lot More Than a Quarter (back)—Here's How Much Super Bowl Tickets Cost in 2025 ...

Super Bowl advertisers pay millions to appear on screens for a minute or less. The ad slots tend more toward the upbeat than ...

Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.

Anthony Albanese says he will aim to get an exemption for Australia on US tariffs; Super Bowl advertisers play it safe with ...

But off the field, brands like Hellmann's and Bud Light will attempt to win the prize for the most memorable Super Bowl commercial ... Clydesdale horse in one frame? A heartwarming romance ...

The Big Game had fewer hard-hitting social cause messages than years past, due to the polarization of opinions in the presidential election and corporate fear of alienating Trump.

The star-studded Michelob Ultra spot finds Willem Dafoe and Catherine O'Hara winning a high stakes game of pickleball.

His success continued with a series of beloved Budweiser Clydesdale commercials. “I love doing those Clydesdale ads through the years,” he said. “And working on those was always really fun.” In 2020, ...

Budweiser’s “First Delivery” commercial starring a Clydesdale was rated the best Super Bowl 2025 commercial – the first time since 2015 that Budweiser took top honors in USA Today’s Ad ...