Often heralded as many millennials’ first gulp of alcohol, the Bacardi Breezer was launched in the 1990s and was one of the original Ready-to-Drinks (RTDs). Sweet, fruity and alarmingly colourful, ...

For better or for worse, I still remember the first time I ‘drank’. It was in secondary school, at one of those Downtown East chalets that crop up after every exam like MPs before a general election.

In response to the strong demand from a new generation of consumers for RTDs with a fruit-forward taste, Bacardi is bringing BREEZER back to the UK. Sales of Flavoured Alcoholic Beverages (FABs), ...

The ABV (alcohol by volume) of Bacardi Breezer Diet Lemon remains the same as the core product – 5.1 per cent – but it contains only 100 calories and half the sugar of regular Bacardi Breezer. There ...

Bacardi Breezer has expanded its range of flavours with the introduction of a new Ruby Grapefruit variant. Following the successful launch of Bacardi Breezer Cranberry in April last year, the premium ...

Bacardi was forced to film the latest advert from a cats' eye view after the original Bacardi Breezer cats were too busy to fly back from Los Angeles where they were busy filming the movie Stuart ...

Bacardi goes desi and offers Nimbu Paani and Aam Panna flavoured Breezers to its patrons in India. Advertisment The when-in-Rome adage has helped many global brands flourish in India. Examples of ...

UPDATE: A Bacardi rep sent the following apology to Jezebel: Thank you for taking the time to post your story on Bacardi Breezer. The campaign you are referring to ran in 2008 for two months in ...

Bacardí is to relaunch its Breezer RTD in the UK in response to “strong demand from a new generation of consumers”. Bottles in Zesty Orange, Zingy Lime and Crisp Watermelon are to launch across the on ...

Bacardi said it was investing heavily in an integrated marketing campaign to support the new launch. Despite declining sales elsewhere in the RTD category, Bacardi Breezer put in a strong performance ...

Bacardi-Martini marketing director Maurice Doyle claims the Tom Cat campaign is extremely popular has achieved record recall figures. ‘Tom Cat has developed the status of the brand, becoming a ...