It's not just the taste the fans are going after but the collectible stickers that come in each pack, similar to the Pokémon Bread craze that swept Korea in 2022. Their popularity was evident ...

SPC Samlip Co., a confectionery unit under SPC Group, said Thursday it will discontinue its popular "KBO Bread" line ...

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SEOUL (Kyodo) -- Pokemon bread has sparked a craze in South Korea on its return to shelves for the first time in some two decades, driven mainly by the childhood nostalgia of fans of the global ...

Pokémon bread is a $1.20 snack wrapped in Pokémon packaging that comes with cute character stickers. The brand offers seven types of pastries to choose from, including creamy cheesecake and rich ...

SEOUL, April 5 (UPI) --South Koreans are rushing to convenience stores to buy "Pokemon bread," a new food product that includes Pokemon stickers inside its packaging. South Korean food company SPC ...

Others have been buying hundreds of Pokémon bread snacks, streaming each sticker they pulled. All of this has further fueled interest. There are reports of the snacks selling out, with diehards ...