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Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1B deal
Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion US, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials.
There are more makeup brands than ever now, which allows for an exciting world of exploration—but also a lot of confusion. From prestige to drugstore, there have never been so many lipsticks ...
I’ve been testing the best clean makeup brands for five years and it wasn’t until the past few years that I really started paying attention to ingredients. However, just because cruelty-free ...
Here at ELLE Beauty, we shop our favorite Black-owned skincare, haircare, and makeup brands year-round. Supporting Black-owned beauty brands that consistently offer the diversity, creativity ...
A moisturizer under $20, a makeup artist's debut mascara and more products we can't get enough of now Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since ...
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