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Hailey Bieber sells makeup brand Rhode

Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials.

· 1d · on MSN

Hailey Bieber’s beauty brand rhode just sold to e.l.f. for $1 billion

· 12h

Cosmetics company E.l.f acquires Hailey Bieber's Rhode beauty brand for $1 billion

Hailey Bieber closes $1B rhode deal with e.l.f. Beauty: 'This is only the beginning'

e.l.f. Beauty acquired rhode in a $1 billion deal, in which Bieber will serve as rhode's Chief Creative Officer and Head of Innovation.

· 23h

· 12h

e.l.f. cosmetics acquires Hailey Bieber's rhode beauty brand for $1 billion

· 20h

E.l.f. Beauty to acquire Hailey Bieber skincare brand Rhode in deal valued up to $1 billion

How ‘mistakes' helped Hailey Bieber turn Rhode into a $1 billion skincare brand

"In hindsight, it was actually really not a big deal and was just something that I had to learn was part of the process and that we can fix moving forward in the future."

· 4h

· 1d

Hailey Bieber's beauty brand rhode just sold to e.l.f. for $1 billon

Glamour · 1d

Hailey Bieber's Rhode Has Been Sold to E.L.F. Beauty for $1 Billion

New York Post2mon

The 12 best clean makeup brands we reviewed and swear by

I’ve been testing the best clean makeup brands for five years and it wasn’t until the past few years that I really started paying attention to ingredients. However, just because cruelty-free ...

InStyle on MSN5d

Martha Stewart's Go-To Makeup Brand Dropped a Skin Tint That's Already Replaced My Foundation

Read a beauty writer’s review of Merit’s the Uniform Tinted Sunscreen, which is $38 on the brand’s site. Martha Stewart also uses the skin-enhancing makeup brand.

ELLE10mon

18 Black-Owned Makeup Brands to Shop Right Now

Here at ELLE Beauty, we shop our favorite Black-owned skincare, haircare, and makeup brands year-round. Supporting Black-owned beauty brands that consistently offer the diversity, creativity ...