However, the good news is that visual inconsistency is not difficult to detect, correct, and maintain. For your communication channels to work in synergy, develop and follow a brand book and ...

A brand’s visual identity is a powerful tool that tells ... presence by creating content such as blog posts, videos and e-books. It is important to stay consistent and create content that ...

As social media continues to evolve, one reality is coming into focus: Brands are becoming more visual. One indication is the emergence of new kids on the block, such as the image-driven social ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

To counteract this, brands should consider shifting their visual strategy from popular representations of the future to images and videos that feel accessible and relatable to audiences.

She credits her success in her field to the way she thinks – in pictures. Temple Grandin’s latest book is “Visual Thinking: The Hidden Gifts of People Who Think in Pictures, Patterns, and Abstractions ...

While endorsed brands are typically an extension of UB’s academic enterprise, they have their own equity, visual identity and specific mission that are administratively separate from the university.