In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

Shein executive Peter Pernot-Day spoke at Web Summit Vancouver about how the brand’s on-demand model fuels speed, variety and ...

Houston ISD has rolled out a Family Sentiment Survey in the hopes of getting feedback about families’ experiences in the ...

Five includes AI worries, tariff troubles, Burger King changes and a host of ribbon-cuttings for new business.

The City of Corsicana is asking residents, business owners, and those with ties to the community to take part in a city-wide ...

When it comes to choosing a hospital or health system, most patients base their decision on the organization’s brand. Online information is a significant contributor to brand reputation and its ...

We now have some results of a branding survey conducted by the city of Houghton in November. According to the city, the ...

The most notable result of the survey is that consumers had the most negative view of Tesla – and in fact, Tesla is the only brand in the survey which received a net negative brand image.

The athleisure brand is continuing to open brick and mortar stores as it eyes growth. Teens are continuing to increase their spending, which was up 6% year over year to $2,388, the survey found.

Despite concerns about store closures and bankruptcies as well as the rise of online giants like Temu and Shein, retailers are still making in-store experiences an investment priority. In fact, 83% of ...