As the US-China tariff war escalates day-by-day, China’s response is a masterclass in not only resilience and strategy but also modern communication. And social media is ablaze with reels from ...

Building this equity is not an overnight task; it requires consistent effort and a strategic approach. By nurturing your brand's reputation and ensuring a positive customer experience, you're not ...

AUSTIN, Texas, April 17, 2025 /PRNewswire/ -- LumApps, the leading connected employee hub, introduces its new brand identity and positioning, marked by the thought-provoking tagline: "The Bright ...

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can tap ...

New Delhi: Homegrown loungewear and comfortwear brand Sweet Dreams has opened its 50th exclusive brand outlet (EBO), doubling down on its offline strategy. Founded in 1989, Sweet Dreams operates ...

Their strategic approach ensured that even as Varanga expanded its footprint across four countries, the essence of the brand—its commitment to quality and customer satisfaction remained intact. In ...

The new initiatives and refreshed brand, which were announced following a strategic review of the future needs of the PMI's members, employers, and strategic partners, aim to help the PMI to become ...

To create a successful talent branding strategy, you need to focus on creating a positive candidate experience. This involves improving your job postings, application process, and interview process.