As the US-China tariff war escalates day-by-day, China’s response is a masterclass in not only resilience and strategy but also modern communication. And social media is ablaze with reels from ...

Building this equity is not an overnight task; it requires consistent effort and a strategic approach. By nurturing your brand's reputation and ensuring a positive customer experience, you're not ...

AUSTIN, Texas, April 17, 2025 /PRNewswire/ -- LumApps, the leading connected employee hub, introduces its new brand identity and positioning, marked by the thought-provoking tagline: "The Bright ...

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can tap ...