Lawyers for the federal government briefly published internal correspondence on Wednesday evening detailing a laundry list of flaws in the U.S. Department of Transportation’s legal strategy to ...

They should look for topic gaps in the content strategy where AI-enhanced search may potentially ignore a brand’s content. With AI prioritizing content quality and relevance, content planners ...

Secretary of State Marco Rubio on Tuesday unveiled a plan to significantly reorganize the State Department, saying the redesign would reverse “decades of bloat and bureaucracy” and seek to ...

Take a peek in the comments of the Los Angeles-based fashion brand’s posts, and you’ll notice Icelandic creative director Junia Lin, twin sister of the Grammy-award winning singer Laufey ...

The internal document, which is labeled “pre-decisional ... and the Administration for Community Living would also be cut under the plan. Some programs would be consolidated under the ...

The document, dated April 10 ... a new entity unveiled by Kennedy during mass layoffs earlier this month. The plan calls for steep cuts to the Centers for Disease Control and Prevention, which ...

Travel tour company Explore Worldwide has been on a journey to better utilise its customer data, from segmentation to informing its brand refresh 18 months ago. The firm specialises in small group ...

It's becoming a key part of their content strategy. Essentially, they're structuring information in a more organized and explicit way so that AI algorithms can easily understand, categorize ...

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

Mastering brand strategy is crucial for making your brand stand out and resonate with the crowd. In this course, both branding and design are defined broadly. Firstly, branding refers to the different ...

Navigating brand strategy changes is like steering a ship through a dynamic sea of market trends and consumer behaviors. You know where you want to go, but the waters you're sailing through are ...