In this article, we’ll explore the key strategies needed to develop a successful brand that resonates with both your people ...

Russell Brand, who has been accused of rape, is being sued for $300,000 by publishing giant Hodder & Stoughton for failing to deliver two non-fiction books as part of a contractual agreement.

Author Kevin Evers exclusively spoke to Us Weekly about his new book, 'There Is Nothing Like This: The Strategic Genius of Taylor Swift' ...

Phase IV—Refining The Brand Positioning and Management Presentation Now we have a great start, a new thinking, and most important the beginnings of the New Brand Positioning for your company, business ...

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

Comedian and actor Russell Brand has been charged with one count each of rape, indecent assault and oral rape, as well as two counts of sexual assault, relating to four separate women, the ...

“A good book gives you a map to yourself,” said Dr. Maté, now a trauma researcher and author of “The Myth of Normal.” While reading Dr. Miller’s book, his experiences started to make sense.

The opinions expressed below are Jon Keller's, not those of WBZ, CBS News or Paramount Global. For most of its 54 years of existence, public broadcasting has been a target of conservatives who saw ...

A 2024 report by Houlihan Lokey pegs IPL’s brand value at $3.4 billion, up from $1.8 billion in 2022. IPL 2025 is set to grow only bigger, with over 200 brands expected to play ball this season ...

PHOENIX — The domestic part of the season for the Chicago Cubs starts in less than 24 hours. They’ll begin the slate already in an 0-2 hole after dropping a pair in Japan to the Los Angeles ...