The WNBA has seen unprecedented growth in the past season, where more and more fans are tuning in to watch The post Michael Jordan’s $7 Billion Brand Signs Unrivaled Founder and WNBA DPOY Napheesa ...

The Robotaxi and Cybercab trademark refusals are just a few more bumps in the road for Tesla in 2025. The company reported a ...

Teams across IndyCar and all motorsports depend on support from corporate partners, typically in exchange for placement of ...

Wrestler Hulk Hogan's Real American Beer wants to use Hooters' name on merchandise.

Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

Canadian Tire is buying the Hudson's Bay Company – including the iconic stripes, coat of arms, logos and more – in a ...

Today, building brands solely on the promise of a different product or service has become unsustainable. Any “new and ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...