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Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds of surveys and more than 850,000 votes, the team announced Wednesday.

including getting feedback not only on potential names but also on potential logos," Utah owners Ryan and Ashley Smith said in a statement, per ESPN. "The community chose the Utah Mammoth brand ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

Smith Entertainment Group announced this week that “Utah Mammoth” is the official name of the team it acquired in April 2024.

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