An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately ...

It seems that Sackboy - the once-beloved mascot from the LittleBigPlanet games - is slowly getting sidelined by the PlayStation brand.

"Can confirm after seeing Until Dawn that Sackboy is not in the PlayStation Productions intro anymore (picture below is the ...

Andy Drake and James Wolsiffer share their journey of creating Axe Head Threads, a custom clothing brand for first responders ...

Your carrier packet is the first handshake for potential clients. Here are some tips to make sure yours wins you business.

Discover how Disneyland is bringing Walt Disney back to life as an animatronic figure. Here’s what to expect and where to find ...

These are the best gaming soundtracks according to Substack writers and the ABC Game Show's Meena Shamaly. What would you add ...

Recently, chief brand and content officer Eddie Alterman ... all-weather floor mats, and logo puddle lamps—that brought the total to $58,178. As with most hybrids, the fuel economy we're ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

You're pulling a huge, mobile advertising opportunity every day -- an ideal place (particularly for dry vans and reefers) to ...

These country songs have some of the best and most recognizable intros in the genre's history and make perfect first impressions.

Shelby Stites, social media specialist at All Balls Racing, says the rebranding effort is not just about updating the look: ...