Brand architecture is an element of a marketer’s job that doesn’t always feel that important – until you realise you have a problem and it suddenly becomes critical. This is exactly what happened to ...

Explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and ...

The digital revolution has fundamentally changed how consumers shop and how brands compete. These changes have certainly impacted branding and brand management and how marketers build and manage their ...

Beyond the façade of the superior quality, heavily-weighted print magazine that professionals still slowly thumb through to this day, emerged a global architecture and design media brand covering ...

As part of this rebrand, the firm launched a redesigned website and logo that modernizes the company’s signature gemstone design ... In essence, our new brand architecture reflects the power ...