Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

“Creators may have only been thought of as an awareness play, but research proves that they can help drive purchases and boost brand reputation,” according to the post. To that end, the company had ...

This article highlights the steps to building brand awareness in a new brand. In our case, when we launched a new brand in 2021, Ingenovis Health was entering a crowded market of healthcare talent ...

In fact, the brand discovery process involves both halves of the self-awareness process: self-reflection and seeking feedback. In the first phase of the personal branding steps, leaders get clear ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups! The rankings ...

A striking 78% of marketers prioritise improving brand awareness and reputation as their ... and data consultancy MTM. The ...

gusto!, an Atlanta-based healthy fast-casual bowl and wrap brand, is ready to launch its first large-scale brand awareness marketing campaign. As the chain enters its second decade, the fully ...