Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent ... the analysis found. For example, in the computers/electronics and fast-moving consumer goods ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

significantly enhances brand awareness and differentiation for advertisers, proving its effectiveness alongside traditional social and video advertising strategies. Rembrand is the leading In ...