With rapid strides made by digital technologies and visual images, brand symbolism ... a good example is the case of Kia cars that created a series of ads to showcase its features and how the ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent ... the analysis found. For example, in the computers/electronics and fast-moving consumer goods ...

Marriott launches "Travel Shapes Us" campaign focusing on emotional connections and personal passions during travel experiences.

India is seeing a 21% year-on-year growth in CTV adoption, largely powered by smart TV penetration and an expansive content ...

In 2004, rofecoxib (Vioxx), widely promoted as a pain reliever, was found to increase the risk of serious heart problems. In ...

LOCAL is a premium meat and seafood subscription brand that connects local farmers with a health-conscious audience across Canada.

Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, ...

Instagram is an indispensable platform for any business interested in social media marketing — and in today’s digital-ce ...

This kind of voluntary information that customers share directly with advertisers is known as zero-party data – and it has ...

Sachin Talwalkar highlights the urgent need for healthcare brands to combat misinformation by building trust through transparent, expert-backed, and more.

we often advise to leverage large advertising formats that effectively capture the audience's attention and create lasting impressions, making them powerful tools for building brand awareness.