Best Western Hotels and Resorts, as it will be called, will debut a new, more contemporary master brand logo for the first time since 1993. It will also introduce GLō, a new boutique hotel brand ...

As such, the company carved out a space for what it's calling GLō, a midscale boutique hotel ... among the company’s seven brands is delivered in part by the logos, also introduced in ...

The logo features in extruded aluminium profiles that frame the shopfront The boutique, designed by Nichetto, is intended to be more of a shop than a showroom or a concept store. The brand's ...

Nor will they see its Casetta floral logo splashed on every corner ... so visual,” said Schneider. The Casetta brand believes that a stay at a boutique hotel should be like a "360-degree art ...