PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Whether you’ve spotted a lipstick stain or spilled some foundation, don’t fret. We consulted makeup pros about the best ways ...

As the beauty industry continues to evolve, makeup artists are sharing some of the best-kept secrets for achieving a youthful ...

As fragrance continues to boom, the once humble category is being reinvented with brands such as Henry Rose, Kayali and Ellis ... Shack Fancy Berry Bliss, Sugar Blush and Velvet Sun Hair and ...

Currently, The Perfume Shop has discounted Carolina Herrera Blush Elixir by 13%. The 30ml bottle is reduced from £74 to ...

Spring weddings fascinate us naturally. Blooming flowers and pleasant weather create the perfect backdrop that showcases ...

Even in the dead of winter, when many of our faces and spirits are on the verge of cracking from lack of moisture or an unspeakably ashy political hellscape, Cyrus Veyssi is aglow. The queer, ...

Confidence and beauty go hand in hand, and the right makeup can enhance both. Whether for an office celebration or everyday elegance, these must-have products help you look and feel your best ...

Senior Beauty Editor Akili King discusses her favorite Black-owned beauty finds that reflect our 2025 "Less Is More" beauty mantra.

Peonies put on a show in springtime with their beautiful and fragrant blooms. But the best time to plant peonies is in the ...

Check out these 7+ affordable hampers, from organic colours to festive sweets, perfect for your friends this Holi 2025.