PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Kelly Jordan is a permanent makeup and microblading technician with 30 years of experience. As the sole proprietor of Permanently You By Kelly, she brings microneedling and medical grade skin care to ...

For some naive reason, I thought I would end up with a more pigmented look like many of the TikTok videos I've seen. However, ...

When it comes to makeup for mature skin, recognizing its unique needs and challenges is absolutely crucial for achieving a ...

Discover why regular cleaning of your make-up brushes could save your skin from breakouts and infections and learn how to do ...

Considering I spend my workday looking at beauty products on a computer screen, I’m not that susceptible to makeup marketing.

Flawless-looking face beats call for high-quality application tools, and the makeup brushes you use to paint your face can ...

Dedicating time to blend your eyeshadow properly can elevate your entire makeup look, bringing out the youthful sparkle in ...

Jennifer Aniston dished about her favorite products in a recent Strategist interview, saying she can’t live without the ...

Concealer can be the ultimate make-up multitasker, provided you use the right application techniques and have the correct ...

Reneé Rapp, who was recently named a global brand ambassador for L’Oréal Paris, sounds off on her beauty MVPs, from a highlighter stick to a hot round brush.

From Madewell to Sephora, our shopping writer found the best steals on bestselling products this month — details!