Kelly Jordan is a permanent makeup and microblading technician with 30 years of experience. As the sole proprietor of Permanently You By Kelly, she brings microneedling and medical grade skin care to ...

For some naive reason, I thought I would end up with a more pigmented look like many of the TikTok videos I've seen. However, ...

You're going to be so glad you bought this "No Worries" journal the next time your brain gets tangled. View Entire Post › ...

The best eyeshadow palettes present endless possibilities, with options ranging from classic everyday neutrals that are ...

The scent is a unique yet refreshing, ideal for the upcoming spring season. The Bluebell and Wild Strawberry fragrance is ...

Discover why regular cleaning of your make-up brushes could save your skin from breakouts and infections and learn how to do ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Flawless-looking face beats call for high-quality application tools, and the makeup brushes you use to paint your face can ...

Jennifer Aniston dished about her favorite products in a recent Strategist interview, saying she can’t live without the ...

Essence's Lash Princess mascara has over 170,000 5-star reviews for dramatic length and volume without clumps, and tons of ...

Beauty fans shopping for anti-ageing skincare will be excited to know that Debenhams is offering a night cream at a massive ...

Concealer can be the ultimate make-up multitasker, provided you use the right application techniques and have the correct ...